The Seaweed Spectacle: The Premiere of the Zeeland Hanging Culture Mussels 2023

It was an exceptionally festive day on June 8, 2023, in the idyllic fishing village of Bruinisse, a gem of the Zeeland delta. A moment that marked the calendar as the beginning of a gastronomic adventure, a piece of history in the making. The curtain of the Oosterschelde was lifted to allow the audience to admire the epic stage of the Zeeland hanging culture mussels 2023.


Armed with notepads, cameras, and a healthy dose of curiosity, Dutch, Belgian, and international journalists entered the arena. It felt as if they were witnessing the aqueous equivalent of a sunrise; the emergence of a new season, a briny dawn in the world of seafood.


The ceremony began with a warm welcome, adorned with coffee and Zeeuwse bolussen, at Mosselhandel Bout. Tilly Sintnicolaas from the Dutch Mussel Bureau greeted everyone and shed the first metaphorical beam of light on the intriguing hanging culture of mussel farms.


Then, the journey of discovery commenced across the vast waters of the Oosterschelde, to the places where the true magic happens. It felt like a graceful dance between humans and nature, with ropes adorned with abundantly growing mussels, each promising gastronomic delights. A scenario straight out of an aquatic utopia, so vivid that even Poseidon himself would blush with pride.


Mussel ambassador Sven Ornelis joined the enthusiastic group and led the operation to bring up the first harvest of the Zeeland hanging culture mussels. You could taste the excitement in the salty sea air, as powerful as the waves of the Oosterschelde. The magic of the moment was further amplified when Sven, with the flair of a seasoned chef, prepared the freshly harvested mussels.


It was a collaboration between mussels and humans, a spectacle of culinary artistry that tantalized the senses. “A mussel in hand is worth its weight in gold,” chuckled Sven as he seasoned the mussels with a touch of Spanish influence, a nod to the impending summer.


Summing up this day without mentioning the taste of the first hanging culture mussels of the season would be impossible. They tasted both fresh and rich, salty yet sweet, a harmonious interplay of flavors that made lips smack and hearts beat faster. A bit like the refined, invigorating taste of a long-awaited first kiss. With the Oosterschelde as the backdrop and the sun casting its golden light upon the waters, this experience took on an almost poetic nature.


After the tasting, the press and guests were treated to the culinary craftsmanship of Sven Ornelis, transforming himself from a mussel ambassador to a maestro of the kitchen on the quay. With a touch of humor and a flair for the theatrical, Sven created a culinary masterpiece that elevated the delicate mussel flavor with a hint of chorizo and the spicy tones of the Mediterranean palette.


The aroma was a symphony in itself, as irresistible as the enchanting songs of the mermaids. The result was a mussel dish that evoked memories of a sunset on the Spanish coast, both warm and sultry, with an ambiance as effervescent as its Spanish summer wine, Rueda.


The day ended with a bang, but the memory of this briny day remains vivid in our minds. It was more than a mere press event; it was a celebration of the symbiosis between humans and nature, a triumphant performance showcasing the life force of the sea, and a tribute to the Zeeland traditions that have been preserved over time.

If you’re looking for a striking example of the beauty of life and the joy of simple pleasures, look no further than the Zeeland hanging culture mussels. For, as the old saying goes, “Those who eat mussels live a sweet life.” And on such a day, amidst the Oosterschelde, there is no doubt about it.
Thanks to Eveline Vanhoutteghem from RCA and Tilly Sintnicolaas from the Dutch Mussel Bureau, it feels like we have witnessed a piece of history. And if Sven Ornelis is right and the mussels were fresher than fresh, then we were surely the happiest people in the world that day.
So, as we watch the sun set over Bruinisse and let our thoughts and taste buds dance to the echoes of this wondrous day, we cannot help but say with a smile: Cheers to the Zeeland hanging culture mussels, cheers to life!


And thus, as the lingering taste of Sven’s mussel creation still danced on our tongues, we left Bruinisse, the briny paradise of the Oosterschelde. We returned to our daily routines but remained filled with a piece of the sea, a sweet memory of the day we brought the new harvest to the surface.


Every time we taste a mussel, we will remember the hints of sea air that adorned the early summer breeze on this special day. Every time we eat a Zeeland hanging culture mussel, we will think back to the ropes filled with mussels, hanging like sea jewels, glistening beneath the shiny surface of the Oosterschelde.
The symbolic significance of this day goes beyond the pure joy of taste. It was a vivid reminder of the connection between humans and the sea, the beauty of sustainable practices, and the value of traditions. After all, we are mere passersby in this aqueous world, and these moments of harmony show us that we can truly merge with nature and extract something extraordinary from it.


The event was proof that, no matter the pace of our lives, we must always find time to smell the mussels. Or rather, to taste them. Because, as we say in Zeeland, “You are truly rich when you know you have enough.” And on this day, amidst the water, the mussels, and the company of Sven, Tilly, Eveline, and many others, we had more than enough.


It was a true celebration of life, a spectacle that we will all remember with a smile. It was a day of mussels and joy, a day etched in our memory as the day we first tasted the Zeeland hanging culture mussels 2023. And what a day it was, filled with the scents, flavors, and stories of the sea.
If you’ll excuse us now, we must move on to the next story waiting to be told. But know that Bruinisse, with its hanging culture mussels and charming atmosphere, will always hold a special place in our hearts. And as we say in Zeeland, “Life is like a mussel; you must seek its beauty from within.” And we certainly did.